Fedez and Bikkembergs, sporty meets urban style for the unisex sneaker of summer 2020

Bikkembergs and Fedez together for a special edition of unisex sneakers for summer 2020. The collaboration has as its protagonist one of the most iconic and popular models of Bikkembergs, which has been specially revisited and characterized by an all-over graphic of degraded flames, in three shades selected personally by Fedez.

"Working with Bikkembergs was a sensational experience," said the singer, who then went on to say that he created something special together with the sneakers company. The model created reflects the creative spirit of both, mixing the sporty spirit of Bikkembergs with the urban one of Fedez, because today's fashion is contamination.

With a glam, light and easy look, the sneakers resulting from the collaboration are inspired by American streetwear: round toe, rigorously white rubber sole and upper in printed canvas in three possible variants: fuchsia, light blue and bright green.

But that's not all because the sneakers are accompanied by the logo designed personally by the singer, affixed to the sole, while the Bikkembergs brand is highlighted on the heel and tongue.

The popular singer was present at every stage of product development; the final package also includes a double lace (one white, the other combined with the color of the flames) and a rubber charm with the Fedez Bikkembergs logo in the same color as the upper of the shoes.

For those interested in purchasing, you can find the Fedez Bikkembergs on the bikkembergs.com website from 15 June 2020, as well as in authorized stores.